GBP Management

Having a properly set up Google Business Profile (GBP) is an important starting point, but it’s only a starting point. Staying competitive on the web locally requires ongoing attention and activity on the profile.

This is where most small businesses miss.

It’s why we hold our GBP Management Service in such high regard—making sure your profile is actually staying active and well optimized on a regular basis so search engines, most notably Google, recognize your business as the best option to display for highly relevant search queries.

GBP Management Means More Opportunities

Optimizing your business profile is not a “set it and forget it” form of account creation.

Rather, search engine algorithms are changing constantly and adjustments to these profiles are very necessary.

For example, details about your business may change, such as holiday hours over Thanksgiving or Christmas, or what service options are available seasonally.

Regular activity in gaining new reviews and answering customer questions within the Questions & Answers sections of your profile are integral to staying relevant.

Someone has to be actively monitoring the performance and needs of the profile for your business to get the most benefit from it.

With our GBP Management service, you can expect:

• Profile accuracy updates for things like business hours, products or services, descriptions, and finding new category opportunities
• Engagement updates like weekly or biweekly posts and making sure no questions go unanswered for long periods of time
• Monitoring reviews, removing illegitimate ones, and responding to legitimate ones to enhance both trust and engagement
• Photo, video and even logo updates and monitoring, whether uploaded by you or by your customers
• Monitoring and resolving issues raised by Google (which happen from time to time for a number of reasons)

The Differences Between Setup and Management

Most businesses create their profile, add details to make sure they match their current status, and move on. Sometimes, they don’t even log in again. Even then, they may not have setup their profile correctly.

Our GBP Setup service goes hand-in-hand with our GBP Management service because we focus on excellence today and in the future—in fact, we typically won’t even begin routine management until we’ve complete and/or optimized the initial profile.

The setup process ensures your profile has the right starting point including:

• proper business details
• comprehensive list of services
• contains keywords and textual references
• has updated logos, images, and videos

But, remember, this is just the starting point.

Our GBP Management service is the ongoing effort of refining and improving your profile over time, maximizing engagement activities and enhancing search performance.

Think of it like search engine optimization for your GBP instead of your website domain.

Get Ahead of Your Competition with Professional Management

We know from experience businesses who actively manage their GBP receive more inbound inquiries for their services.

When people are searching for exactly what you do in your local area, are they seeing you first, or your competition?

Let’s make sure you’re first when it matters most.

Get visible, get optimized, and consistently win new customers all while you focus on running your business and serving your customers.