Email Marketing

While every other digital marketing platform has come and gone, or changed with the wind, email marketing, for the most part, remains the same—and it remains effective.

Nothing puts a message in front of an established audience as effectively as email. The trick is really about establishing the audience.

What we know about most service businesses is you may already have an email list of prospects and customers, but you either aren’t using it effectively, or you aren’t using it at all.

Our email marketing service cultivates your list and helps your business stay top of mind.

The Effectiveness of Email Marketing

When it comes to putting your businesses out there, you have plenty of options:

• a website which, hopefully, shows up on search engines
• social media content which populates a customer’s feed
• ads which might show up in many different locations

However, emails are still the most direct—they are still the most effective way to ensure your audience receives the message.

There is plenty of data to back this up, which is why any business serious about growth and value should also be serious about email marketing.

How We Help With Email Marketing

Thorough, relevant communication nurtures an email list best, and this form of keeping attention often turns a higher percentage of leads to sales over time.

First, we’ll make sure you are properly set up with a CRM. Inside of your CRM, your email delivery is set up correctly with your domain and any existing list you might have can be imported. If possible, we’ll help you make sure your list is properly tagged, as well, if you’ve pre-identified segments or campaigns.

Next, we’ll take a look at how you like to communicate with your new prospects (or even existing, but repeat customers) and see how we can utilize automations to respond quicker, answer common questions, or even schedule appointments on your behalf.

For the prospects who find you, but may not have purchased a product or service just yet, we can help you proactively nurture them by sending helpful tips or newsletter-style messages to continually build trust and pique their interest.

Throughout the entire process, we can help you identify ways to segment your list and send targeted messaging based on what we know about the services they’re interested in, or where they live, or even what they’ve purchased in the past.

There are many directions one can go with email marketing strategies, and once you see the power of staying in touch with your company’s list, you’ll see its long term importance as part of your greater marketing strategy.