Analytics & Tracking

As a business owner, understanding performance is key to growth.

Without data, making decisions about marketing and other efforts feels like guesswork.

However, using effective tracking tools allows you to have valuable insights into the key metrics regarding how users interact with your website and when they complete specific objectives.

Why Analytics & Tracking Is Important

Valuable insights lead to more informed, data-driven decisions which maximize the results you get from your marketing.

Every button click, page visit, and form interaction on your website tells part of a story about the people visit. With the right tracking tools, you can capture data about this activity and identify opportunities to optimize your online marketing performance.

Here are some of the key benefits of professional analytics and tracking:

• Identify trends and new market opportunities
• Visually see measurable growth over time
• Measure and plan around seasonal changes and fluctuations
• Increase conversion by viewing user’s critical behaviors

Actionable insights backed up with hard data provides you a clear picture of what pages and types of content people are going to and engaging with on your website.

Together, we can identify marketing gaps to fix and find other areas which are effective so you can double down and invest more.

Ultimately, the objective of integrated analytics and tracking is to increase your ROI by measuring and identifying what works best for your users, and, in turn, for your business.

About Our Analytics & Tracking Service

Our analytics and tracking solutions help your business harness the power of data.

Our services include:

• General website analytics
• Custom conversion tracking
• CRM integrations
• Funnel tracking
• Email campaign tracking
• Other insights & recommendations

We configure a data collection tool on your website to track key performance metrics and interactions on your website.

We also set up tracking to measure actions which matter most, from form submissions to button clicks—these, together, are typically the ultimate objective of increasing your bottom line because it means real users are taking real actions.

Depending on your CRM (or if you use our preferred CRM), we can seamlessly connect your website analytics to track leads and customer interactions so you know where they started, what actions they took, and how you can best serve them.

Last, we don’t just track the data and dump it on you—we pack it up nicely, interpret it, and help you to find the right strategy to implement to drive your business, and your bottom line.

With built-in analytics and tracking, you gain much needed clarity to make informed marketing decisions which actually drive your business.