In today’s digital landscape, online reviews play a vital role in consumer decision-making. Among various platforms, Google Reviews are a pivotal factor influencing customer choices and enhancing business visibility. Understanding the significance of Google Reviews is essential for businesses aiming to grow through their online presence. The Influence of Google Reviews on Consumer Decisions Google […]
Understanding the Search Engine Results Page (SERP): A Guide for Local Businesses
What people search for and how they search within a specific industry can vary greatly. Tailoring local SEO (search engine optimization) efforts to these specific search patterns is essential for attracting potential customers. The Search Engine Results Page (SERP) is where potential customers discover companies after entering a query into a search engine such as […]
The Enduring Power of Email Marketing
In the ever-evolving world of digital marketing, it is easy to get pulled in the direction of every emerging trend and technology, chasing after every big thing that promises to revolutionize the online presence of your business. One marketing channel that has remained steadfast and dependable is email marketing. The Unwavering Relevance of Email Marketing […]
Roofing SEO | SEO for Roofing Contractors and Companies
What is SEO for Roofers? Search engine optimization (SEO) for roofers are the strategies and techniques used to make the brand profile and website for your roofing company more visible in Google and other search engine results. That may not sound overly impressive but employing an on-going local SEO strategy can have profound effects on […]
SEO for Churches
Church SEO has become an important factor in how churches reach their communities. People who are looking for a new faith community, help with life’s situations, or Christ centered activities for their children are all searching online before even visiting a website or church building. In order to make sure that these searchers find the […]
Digital Marketing for Churches
Whether they know it or not, churches in the United States are engaging in digital marketing. It is necessary in our society. With this in mind, it is vital every church knows how to leverage digital marketing to properly engage their congregation as well as reach out into their communities. What is Digital Marketing? Digital […]
How to Add FAQs to a GMB Profile
There are questions every business gets asked repeatedly. Most business owners know the drill and even get a good chuckle out of knowing the answers before the questions are finished being asked. What most don’t know is you can turn these frequently asked questions into a secret weapon to gain more business by utilizing the […]
How Do I Set Up a Multi-Location Google Business Profile?
Not every business has a just one storefront, and these businesses need to make sure each of their business locations is most easily accessible to their customers. Typically, people use Google Maps or Apple Maps to find the nearest one, and your business information in your Google Profile is what gives the app the proper […]
How Do I Set Up My Google Business Profile?
Google Business Profile (GBP), formerly Google My Business (GMB), has become the online front door of local businesses. People are now using GBP listings to decide where to shop, eat, and purchase needed services. This information should lead every business owner to question, “How do I set up my Google Business Profile?” We are passionate […]