Articles

Articles About Branding

Here are the most recent articles for the Branding category:

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How to Develop Your Brand’s Mission Statement

Author: Jason Fisher

A foundational step in defining your brand identity is working on your mission statement. What Is A Company’s Mission Statement?…

How to Create Your Brand Identity

Author: Jason Fisher

If you’re a small business, this is the exact framework, step-by-step, to creating your brand identity. Step 1: Define Your…

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Articles About Content Marketing

Here are the most recent articles for the Content Marketing category:

Does My Website Need A Blog?

Author: Jason Fisher

Blogs take time and can cost money. However, the upside is blogs can bring in traffic and new customers. Blogs…

What is Content Marketing?

Author: Paul Moyer

Content marketing is a long term marketing strategy focused on providing valuable and relevant information to your target users. This…

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Articles About Google My Business

Here are the most recent articles for the Google My Business category:

How to Add FAQs to a GMB Profile

Author: Paul Moyer

There are questions every business gets asked repeatedly. Most business owners know the drill and even get a good chuckle…

How Do I Set Up a Multi-Location Google Business Profile?

Author: Jason Fisher

Not every business has a just one storefront, and these businesses need to make sure each of their business locations…

How Do I Set Up My Google Business Profile?

Author: Paul Moyer

Google Business Profile (GBP), formerly Google My Business (GMB), has become the online front door of local businesses. People are…

What is Google Business Profile, formerly Google My Business?

Author: Jason Fisher

Google Business Profile, or GBP, is one of Google’s tools to help a small business manage their online presence in…

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Articles About Pay Per Click

Here are the most recent articles for the Pay Per Click category:

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What is Pay Per Click (PPC)?

Author: Jason Fisher

PPC, or pay-per-click, advertising can be thought of as similar to traditional offline advertising in some ways, similar to radio,…

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Articles About SEO

Here are the most recent articles for the SEO category:

What is Off-Page SEO?

Author: Jason Fisher

When we refer to off-page SEO, we are referring to the things done apart from one’s website which are used…

What is Google Analytics?

Author: Paul Moyer

Google Analytics is a free tool offered by Google to help you monitor and improve your website through data. Google…

What is Keyword Research for SEO?

Author: Jason Fisher

Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for…

What Is On-Page SEO?

Author: Jason Fisher

On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google.  Less than 1% of…

What Are Local Citations?

Author: Paul Moyer

A local citation is an online mention of your business that typically includes your business name, address, and phone number.…

What is Local SEO & How Does It Work?

Author: Mark Asbell

Did you know there are billions of online searches happening every day, and almost half of them are looking for…

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Articles About Social Media Marketing

Here are the most recent articles for the Social Media Marketing category:

What is Social Media Marketing?

Author: Jason Fisher

Social media marketing is making use of social media platforms to build a brand, increase sales, and drive website traffic.…

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