Social media marketing is making use of social media platforms to build a brand, increase sales, and drive website traffic. It provides a unique opportunity to connect with a target audience where they are already spending time, build a relationship with them, and ultimately get them to buy. The most popular social media platforms are […]
Does My Website Need A Blog?
Blogs take time and can cost money. However, the upside is blogs can bring in traffic and new customers. Blogs are primarily used to increase the visibility of a website, and it is even seen as a credible source on the products and topics the website covers. Regularly posting content on a schedule can drive […]
What is Local SEO?
Local SEO refers to the techniques used to get a website to rank higher for local queries within search engines. People often turn to the internet to find local shopping options or discover businesses on the go. A solid local SEO campaign will make your business easy to find for those who are researching products […]
Is SEO Worth It For A Small Business?
In a word, yes, SEO is very much worth it for small businesses. Implementing proper SEO strategies should increase your business’ ranking on Google and other search engines, which directly translates to more potential revenue for you. In 2018 , nearly 93% of global internet traffic was via Google. Sparktoro What Is SEO Actually Worth? […]
What is Pay Per Click (PPC)?
PPC, or pay-per-click, advertising can be thought of as similar to traditional offline advertising in some ways, similar to radio, billboard or even television ads. It’s a paid advertisement constructed for a certain type of platform to place your business directly in front of a consumer. When executed correctly, the benefits of utilizing PPC are […]
What is Content Marketing?
Content marketing is a long term marketing strategy focused on providing valuable and relevant information to your target users. This high-quality content allows a business or individual to connect with their audience. To get a better idea of why this important for your business and aiding your customer to making a buying decision, you need […]
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of getting traffic to a specific web page from the unpaid, organic, and editorial results from any search engine. While you may be familiar with major search engines like Google, Bing and Yahoo, SEO can be practiced for hundreds of search engines available online. To understand what SEO […]