Not every business has a just one storefront, and these businesses need to make sure each of their business locations is most easily accessible to their customers. Typically, people use Google Maps or Apple Maps to find the nearest one, and your business information in your Google Profile is what gives the app the proper […]
What is Off-Page SEO?
When we refer to off-page SEO, we are referring to the things done apart from one’s website which are used to increase the web page’s rankings when they appear in a search engine. There are many different ways to achieve this. Some of the most common off-page SEO options include creating backlinks, utilizing branded searches, […]
What is Help A Reporter?
Dubbed HARO, an acronym based on its former name “Help A Reporter Out,” it’s a popular tool for journalists, bloggers, and website owners which connects them to expert sources fast. The sources, or those who respond to the queries, gain free exposure for their brands and companies, while the journalists, those who make the requests, […]
Local Interior Design Company: Case Study
Last Fall, we had the wonderful opportunity to begin working with two excellent gals who had recently started their own interior design firm, located in the Midwest. Like many new small businesses, they had no business listings showing up on search engines. And, while a website had been created, the owners were frustrated they couldn’t […]
What is Keyword Research for SEO?
Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for […]
What is Google Business Profile, formerly Google My Business?
Google Business Profile, or GBP, is one of Google’s tools to help a small business manage their online presence in Google Search and Google Maps. GBP, more simply, is a business listing platform Google uses to display information about local businesses for users who need their product or service. Google Business Profile is an invaluable […]
What Is On-Page SEO?
On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google. Less than 1% of users clicked on websites listed on Google’s second page. So, learning about on-page SEO is vital to gaining organic traffic. Backlinko Yes, it’s important. And, yes, you can master it to keep your content on […]
What is Social Media Marketing?
Social media marketing is making use of social media platforms to build a brand, increase sales, and drive website traffic. It provides a unique opportunity to connect with a target audience where they are already spending time, build a relationship with them, and ultimately get them to buy. The most popular social media platforms are […]
Does My Website Need A Blog?
Blogs take time and can cost money. However, the upside is blogs can bring in traffic and new customers. Blogs are primarily used to increase the visibility of a website, and it is even seen as a credible source on the products and topics the website covers. Regularly posting content on a schedule can drive […]