Branding Questionnaire Tell us about your business in-depth.What is your brand name?Please discuss your current logo—what do you love, what don't you love?Where might your logo appear? Provide all mediums, in order of importance.Who is your target audience?What emotions do you want to evoke when users first come into contact with your brand / logo?Who are your competitors? Name at least three.What is the core mission of your business? Why do you do what you do?What do you hope to achieve in the long run?What are the key principles which guide your business?How does your brand sound in communications? Is it professional, friendly, authoritative, approachable, or other?What do you NOT want your brand to communicate?
