Category: Branding
Learn About Branding
How to Develop Your Brand’s Mission Statement
Author: Jason Fisher
A foundational step in defining your brand identity is working on your mission statement. What Is A Company’s Mission Statement? In a nutshell, the mission statement for any business, small or large, provides a clear and concise purpose for the business and its existence, and drives deeper customer engagement and allows for much more growth…
How to Create Your Brand Identity
Author: Jason Fisher
If you’re a small business, this is the exact framework, step-by-step, to creating your brand identity. Step 1: Define Your Core Brand Ideals The first step in creating any kind of brand guide for a small business is to define your brand ideals. Typically, this involves four key concepts: Mission Statement The mission statement is…