In today’s digital landscape, online reviews play a vital role in consumer decision-making. Among various platforms, Google Reviews are a pivotal factor influencing customer choices and enhancing business visibility. Understanding the significance of Google Reviews is essential for businesses aiming to grow through their online presence. The Influence of Google Reviews on Consumer Decisions Google […]
Understanding the Search Engine Results Page (SERP): A Guide for Local Businesses
What people search for and how they search within a specific industry can vary greatly. Tailoring local SEO (search engine optimization) efforts to these specific search patterns is essential for attracting potential customers. The Search Engine Results Page (SERP) is where potential customers discover companies after entering a query into a search engine such as […]
SEO for Churches
Church SEO has become an important factor in how churches reach their communities. People who are looking for a new faith community, help with life’s situations, or Christ centered activities for their children are all searching online before even visiting a website or church building. In order to make sure that these searchers find the […]
How to Add FAQs to a GMB Profile
There are questions every business gets asked repeatedly. Most business owners know the drill and even get a good chuckle out of knowing the answers before the questions are finished being asked. What most don’t know is you can turn these frequently asked questions into a secret weapon to gain more business by utilizing the […]
How Do I Set Up a Multi-Location Google Business Profile?
Not every business has a just one storefront, and these businesses need to make sure each of their business locations is most easily accessible to their customers. Typically, people use Google Maps or Apple Maps to find the nearest one, and your business information in your Google Profile is what gives the app the proper […]
How Do I Set Up My Google Business Profile?
Google Business Profile (GBP), formerly Google My Business (GMB), has become the online front door of local businesses. People are now using GBP listings to decide where to shop, eat, and purchase needed services. This information should lead every business owner to question, “How do I set up my Google Business Profile?” We are passionate […]
What is Off-Page SEO?
When we refer to off-page SEO, we are referring to the things done apart from one’s website which are used to increase the web page’s rankings when they appear in a search engine. There are many different ways to achieve this. Some of the most common off-page SEO options include creating backlinks, utilizing branded searches, […]
What is Google Analytics?
Google Analytics is a free tool offered by Google to help you monitor and improve your website through data. Google Analytics is Google’s flagship website analytics platform. It collects and compiles data regarding user behavior and traffic patterns to help website owners reach their e-commerce and engagement goals. The information it provides helps website owners […]
What is Keyword Research for SEO?
Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for […]