Category: SEO
Learn About SEO

What is Off-Page SEO?
Author: Jason Fisher
When we refer to off-page SEO, we are referring to the things done apart from one’s website which are used to increase the web page’s rankings when they appear in a search engine. There are many different ways to achieve this. Some of the most common off-page SEO options include creating backlinks, utilizing branded searches,…

What is Google Analytics?
Author: Paul Moyer
Google Analytics is a free tool offered by Google to help you monitor and improve your website through data. Google Analytics is Google’s flagship website analytics platform. It collects and compiles data regarding user behavior and traffic patterns to help website owners reach their e-commerce and engagement goals. The information it provides helps website owners…

What is Keyword Research for SEO?
Author: Jason Fisher
Keywords are words or phrases, also known as queries, a search engine receives from its users who are looking for something. You might type into Google a question such as “what is entrepreneurship?” This query is a keyword, or keyphrase. Keyword research is merely doing enough research to understand what your customers are searching for…

What Is On-Page SEO?
Author: Jason Fisher
On-page SEO focuses on a website’s technical and user experience to increase its rankings in Google. Less than 1% of users clicked on websites listed on Google’s second page. So, learning about on-page SEO is vital to gaining organic traffic.Backlinko Yes, it’s important. And, yes, you can master it to keep your content on page…

What Are Local Citations?
Author: Paul Moyer
A local citation is an online mention of your business that typically includes your business name, address, and phone number. Local citations are crucial because they help people contact or find your business. It’s also one of the factors search engines use for local SEO rankings. Why Are Citations Important? Local citations have two main…

What is Local SEO & How Does It Work?
Author: Mark Asbell
Did you know there are billions of online searches happening every day, and almost half of them are looking for solutions nearby such as a roofer, plumber, insurance agent, or other localized business? Local SEO (Search Engine Optimization) refers to the processes and techniques used to get a business to rank higher for location-based queries…

Is SEO Worth It For A Small Business?
Author: Jason Fisher
In a word, yes, SEO is very much worth it for small businesses. Implementing proper SEO strategies should increase your business’ ranking on Google and other search engines, which directly translates to more potential revenue for you. In 2018 , nearly 93% of global internet traffic was via Google.Sparktoro What Is SEO Actually Worth? It’s…

What is Search Engine Optimization?
Author: Jason Fisher
Search Engine Optimization (SEO) is the process of getting traffic to a specific web page from the unpaid, organic, and editorial results from any search engine. While you may be familiar with major search engines like Google, Bing and Yahoo, SEO can be practiced for hundreds of search engines available online. To understand what SEO…