Google Maps Ads

One lever a small business can use to immediately increase website traffic and leads is ads—using the Google Maps ads platform, very targeted traffic can be accessed quite affordably.

Perhaps the biggest advantage to advertising within Google Maps is the ability to choose your service area, the products or services the person is looking for, and to do all this while staying within a set budget.

Keep the ads running if you want, or pause them temporarily outside of business hours—you have complete control.

Google Maps Ads Generate Immediate Interest

As owners of growing and scaling small businesses, sometimes we’re ready and willing to handle a lot more business sooner than later.

While social media may provide some general interest, and referrals may generate more on occasion, a little influx of business through direct advertising may be exactly what is needed to spark new growth quickly.

Google Maps ads are a quick win in contrast to organic growth through channels like website SEO and Google Business Profile listings.

Advantages of Maps ads include:

• Setting your daily or monthly spending budget
• Setting your target audience by what they’re looking for
• Only getting interest from within your service area
• Getting clicks to your site before your competition

But, perhaps the biggest advantage is the capacity to track, analyze and scale up a campaign which is working well to fit the speed of growth your business can handle.

Focused Ads Required Focused Effort

While it may sound rosy, you do need to understand there are several factors which make any Google Maps ad campaign successful, and they require work of you.

First, you’ll need to react quickly to all incoming traffic and leads. Slow response times can make the difference between catching a person when they’re ready to buy, versus taking just long enough to where they already found another solution to their need.

Next, you’ll need to be able to have some flexibility in your campaign to take advantage of opportunities that arise, sometimes in short spurts, but also be ready to pivot away from initial plans if they’re not getting the results you’re looking for.

Last, but probably most crucial, is the patience to play the long game—not all campaigns will work, and it’s almost a certainty you’ll need a campaign to run for several weeks before really gathering enough legitimate data to know how it’s converting.

The key is, and always has been, making data driven decisions.

Scale Up With Google Maps

If you think your business is in a place where it should be getting much more business at a much faster pace, Google Maps ads might be the right solution for you.

There’s more to the process than just turning on the proverbial faucet, but it’s something we can handle in a matter of days.

From then on, it can be managed with just a few hours per week, or less, and become a mainstay of future profitability for your company for years to come.