Local Service Ads

One of the best ways to meet new customers is to meet them exactly where they’re at. Google’s Local Service Ads platform accomplished exactly that.

When a person is looking for a specific type of product or service locally, and as long as your line of work meets a certain set of criteria, you’ll have access to the LSA platform to showcase your business’ products and services as one of the first thing the user sees.

Whether you are starting LSAs for the first time or looking to improve your results, our team will help you get the immediate visibility and targeted leads your business needs.

How Google Local Service Ads Work

LSAs are different from the traditional Google text ads we are all used to seeing in our browser. Instead of taking the customer to a landing page, Google actually connects them directly to your business.

In a typical scenario, here is how a Local Service Ad might work:

1. A customer searches on their computer or phone for “HVAC repair near me”
2. The ad appears at the top of the search results with a Google Guaranteed badge and call/message buttons.
3. The customer calls or messages your business directly.
4. You pay only for valid leads, not for clicks.

The platform even lets you dispute leads that are invalid, like someone calling looking for work or to sell your business their service.

Our approach to Local Service Ads is designed to boost your visibility, drive high-quality leads, and make the most of your ad spend so you get the best return on investment.

Our LSA management services include:

• Account setup and verification
• Profile optimization
• Budget and bid strategy implementation
• Review and rating management
• Ongoing optimizations and monitoring

Why Your Business Needs LSAs

For any business which has Local Service Ads as an option, it is important to take advantage of the opportunity.

There are four primary reasons you should be implementing LSAs.

Dominate Search Results

Businesses should think of search engine results as prime real estate—the better you are positioned the more business you attract.

By pairing LSAs with a strong local SEO strategy, you can appear multiple times on the front page of Google.

This strategy can:

• Increase traffic to your website
• Increase leads to your business
• Build credibility and brand awareness

Attract Ready-to-Buy Customers

Local Service Ads only appear on search results where people are actively looking for a service provider.

For example, someone searching for “emergency plumber near me” isn’t window shopping—they need help immediately.

A search like “Nike Air Max men’s” would not, because it’s not hyper local.

Stay Ahead of Your Competitors

Even if you are currently fully booked with business, your competitors are investing in LSAs so they can gain market share.

There used to be a time when your competitors didn’t know about LSAs—this is no longer likely.

If you are in one of the industries for which Local Service Ad are available, it is almost a certainty you have competitors who are taking advantage of the platform and expanding their customer base.

Build Trust with the Google Badge

Google verifies all businesses before letting them run Local Service Ads. This verification gives you a badge which shows prospects you have been vetted and your business can be trusted.

Depending on your industry, the badge will may like one of these options:

With all these benefits, incorporating Local Services Ads into your digital marketing strategy isn’t just an option—it’s a must-have tool for attracting more customers and growing your business.