Reporting & ROI Tracking

We believe in being collaborative, transparent, and driving real business with real data.

Our reporting and return on investment (ROI) tracking are one of the ways we demonstrate our commitment to this core belief. Just as a pilot wouldn’t fly without instruments, a business shouldn’t operate without metrics.

With a clear view of online performance metrics and ROI, we are able to work with you to optimize your marketing strategies and maximize your growth.

Analytics, Reporting & ROI

First, understand there is a difference between analytics, reporting, and ROI tracking.

Analytics is strictly about capturing data, monitoring it regularly, and seeking out trends or opportunities in real-time to affect future outcomes in a positive way. However, it’s core focus is top of the funnel—in other words, it’s not tracking dollars so much as it’s tracking traffic, conversion rates, opt-in rates and other user actions.

Reporting is more about bringing you a report card to show you how things were going previously, what’s changed and how they’re going now. They are reflective of the actions taken based on the analytics collected.

But where the rubber meets the road is when you begin to put a dollar sign onto these items in order to capture what digital marketing efforts are leading to an increase in your bottom line.

Our Reporting and ROI Tracking service is how we integrate the top of the funnel activities to new dollars coming in for your business, and what steps we might take together to increase conversions, lower acquisition costs, and bump up your company’s top line revenues.

How We Determine ROI

An actionable return on investment is calculated based on several factors:

• measurable activities online
• the rates at which those activities lead to revenue
• he amount of revenue generated per activity,
• the amount of marketing dollars spent to acquire the activity

In other words, this calculation tells us exactly how much money went in, how much business was generated, and what your percentage of return per dollar spent is each month.

While each month will differ, especially with seasonal businesses, the idea is for you to understand for every dollar you reinvest in your business, it ought to be able to be traced back to a pretty accurate amount of revenue received in return.

To be as accurate as possible, a mandatory part of our collaborative approach is defining and agreeing on the metrics we can consider a success in working together.

Because many service-based businesses have different costs of acquisition, different costs and overhead per product or service sold, and, of course, differing profit margins, we really need to dig in to the real numbers to make your report truly customized to you.

Know Your Numbers

We make reporting straightforward.

Each month, we consolidate your actual business numbers to calculate a real ROI, show supporting data and charts so you can visually see the trajectory and trends of your business, and give you a summary of actions taken.

In addition, we can ideate and formalize future plans and suggestions for additional growth as you find new opportunities to direct digital marketing cash flows.

We really do want to help your business grow, and it behooves us all to work hand-in-hand to ensure a positive ROI is a reality for everyone.